We are passionate about style…….. and strongly believe, the No. 1 secret to great style is of course good foundation and so the story of ATIR began. Try as we might, we could not find that elusive piece, it rolled down, it rolled up, it was too hot, it was too uncomfortable, there had to be a solution........suddenly an idea hit us, why don’t we do it ourselves. As you know, we Irish love our comfort while looking very stylish and so after much blood, sweat, tears and toil the first Irish Design was created. We obsessed about everything from the combination of the material, the cut, right to the stitching detail.

Our first sale brought us great excitement and this was followed with lots of orders for this ‘nylon free’ product from family and  friends and friends of friends and their friends. The boutiques began to show an interest in the product and so the dream was becoming a reality.

However as we like the idea of dealing directly with our customers the logical thing to do was set up our own exclusive online store. That way we can continue to give the personal touch to our new and existing customers in an electronic way. One year on we are going from strength to strength with seals of approval from style guru and TV presenter Sonya Lennon, journalist and TV presenter Maura Derrane to name but a few.

Fashion tape was first added to the mix and to add a little bit of quirkieness we have now added a range of elegant bra straps and as time goes on we will continue to add to our list..

Hopefully you too will come to know and love our products and return to visit our website from time to time.